In 2001, Oakley bought Iacon, Inc., operator of mall-based sunglasses stores Sunglass Designs, Sporting Eyes, and Occhiali da Sole. Luxottica stopped carrying Oakley's products in their stores, including Sunglass Hut, and Oakley's stock market value declined 33%. In early 1996, Oakley had a pricing dispute with Italian company Luxottica, the world's largest eyewear manufacturers and retailers. The company went public in 1995, raising $230 million. These were followed in 1985 by the Oakley Frogskin, a casual sunglass style that was made in Japan. The first Oakley sunglasses Factory Pilot Eyeshades, were sport-oriented, resembling goggles and were released in 1984. In 1983, Oakley began selling ski goggles. With the 'Oakley' logo present on the strap, the brand garnered increasing recognition and prominence throughout the sports industry. In 1980, Jannard released a pair of goggles called the O-Frame. Oakley went on to produce number plates, gloves, grips, elbow guards, chin guards, and goggles for the BMX and motocross communities. The material is still used to make the earsocks on Oakley glasses, and many of the nose pieces and now the bands of their watches. His motorcycle grips were unlike other grips available at the time. Jannard began by selling what he called 'The Oakley Grip' out of the back of his car at motocross events. The name "Oakley" came from Jim's English Setter, "Oakley Anne".
Oakley was started by James Jannard in 1975 in his garage with an initial investment of $300.
Oakley currently holds more than 600 patents for eyewear, materials, and performance gear. Most items are designed in house at their head office, but some countries hold exclusive designs relevant to their market. The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. Oakley, Inc., based in Lake Forest, California, is an American company operating as an independent subsidiary of EssilorLuxottica.
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